The Best Vegan Makeup Brands

Cosmetics can be cruelty-free, and without compromising on performance.


Did you know the average Australian woman spends more time in her life wearing makeup than not? Since we’re spending so much time (and money!) on our faces, we should probably be paying more attention to the ingredients they’re made with. Whether or not your go-to makeup is tested on animals is something else you may not have thought about.


What makes a beauty product vegan?

By definition, a product that's vegan is one containing zero animal byproducts, and which hasn’t undergone any animal testing whatsoever.


Keen to get into vegan makeup but unsure which brands to seek out? We've done the research for you to make your job easier. Here are our three favourite vegan makeup brands that we’re using and recommending right now.



Jane Iredale

With a long-standing commitment to making cruelty-free makeup, Jane Iredale’s extensive Mineral Makeup range gets our tick of approval. Along with being PETA-certified, Jane Iredale now has cruelty-free certification by the reputable animal protection organisation CCIC (Coalition for Consumer Information on Cosmetics).


All products with CCIC certification adhere to the specific, extensive and strict standards set by the international Leaping Bunny program – the only worldwide program for cruelty-free makeup. You can be assured that the Jane Iredale makeup range does not undergo third-party animal testing, a process which can occur in China during imported product registration.


For customers who are conscious about their cosmetics, Jane Iredale’s website clearly lists which of their products are vegan. Jane Iredale is an American brand, but if you’d like to know where to buy Jane Iredale products in Australia, look no further than our online store!


Jane Iredale’s Pure Gloss is one of our personal favourites, providing shine without stickiness. Naturally hydrating and soothing ingredients like avocado oil means you can skip your lip balm before applying. Pure Gloss is also petroleum-free, often not the case with this kind of product. Available in 10 gorgeous colours, there’s something for every taste and skin tone. You’ll be surprised how long it lasts before you need to reapply.



Available in 25 countries, INIKA cosmetics is a vegan and organic brand you can trust. Established in 2006, since then, INIKA has received 35 cosmetic awards, inclusive of open categories against the big commercial makeup brands. Having one of the highest safety ratings worldwide (awarded by the Environmental Working Group), INIKA’s comprehensive ‘Ingredients Promise’ assures that their products are free from everything you don’t want in your makeup, from animal-derived ingredients, to parabens, petrochemicals and synthetic colours and fragrances (the list goes on!).


INIKA makeup has got all bases covered, from primer and foundation, to lip liner, lipstick, and everything between. A brand worth investing in if you’d like everything in your cosmetics draw to be vegan, and everything that your skin is absorbing to be natural.


Youngblood Mineral Cosmetics

Finely ground, natural minerals are the active ingredients in this vegan makeup range, another reputable brand offering every kind of cosmetic you need. Created by former medical aesthetician, Pauline Youngblood, you won’t find any common irritants in here. Chemical, dye and preservative-free, Youngblood makeup is perfect for sensitive skin, and even for those with inflammatory skin conditions like acne and rosacea. Works a treat on skin post a chemical peel or laser treatment, too.


Unlike your more commercial and conventional lipsticks, Youngblood’s lipsticks are lanolin-free, with a unique blend of natural and nourishing vitamins and oils – perfect for dry lips.



Whether you’re looking to ‘veganise’ your makeup, or just want to make sure your cosmetics are cruelty-free, you’ll find the quality brands we trust at our online store. With FREE shipping for orders over $89.00, start shopping today!



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